We believe in eating our own 🐶 food.
We’re using Audience Insights on our own Shopify store to help us learn about the unique makeup of our store visitors — advanced demographics, interests & hobbies, shopping preferences and behaviors + much more.
Find Audience Insights in the Shopify App Store.
Demographic
Standard and advanced targeting of age, gender, life events, family structure, and home demographics. Based on declared data from surveys, records, and fillings.
Transaction & Past Purchase
Real world and digital item-level purchase data.
Interest & Behavior
Affinity for and behavior towards gaming, electronics, brands, products, lifestyle, and more.
B2B
Professionals by industry and decision makers by company size based on declared, credit, and transactional data.
Search
Based off keywords compiled from shopping sites, product review sites, price comparison engines, and other product related sites to identify users who are currently in market.
Visitor Location & POI
Points of interest obsereved via GPS and beacons